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Bilibili distribution for creators

Publish your YouTube
videos on Bilibili.

Chinese translation, channel setup and publishing for creators.

Apply with your channelSee how it works

No upfront costs · Revenue-share partnership

Video preview of a creator demonstrating a small robot with Chinese subtitles

Bilibili channel management for creators

We handle local setup and publishing. You keep creating.

Bilibili creator dashboard with video thumbnails and publishing controls
Illustrative channel layout. Not an existing client channel.

Channel setup

We set up and configure your Bilibili channel.

Localized titles

We create Chinese titles and descriptions.

Managed publishing

We handle publishing and ongoing channel management.

Chinese video translation and localization

Bring your existing videos to a Chinese-speaking audience.

Original YouTube video with a presenter demonstrating a small robot
Chinese-localized video preview with watermark, presenter, robot and Chinese captions

Illustrative example. Localized deliverables agreed with you.

Content licensing and revenue sharing

You retain your original IP. Usage and revenue share are agreed before publishing.

No upfront costs Revenue share agreed together

Questions about publishing videos in China

What is Bilibili?

Bilibili is a Chinese video-sharing platform built around creators and interest-based communities. Publishing there gives your existing videos a way to reach a Chinese-speaking audience.

Do I keep ownership of my videos?

Yes. You retain your original intellectual property. Content permissions, responsibilities and approval boundaries are agreed before publishing.

Do I need to create new content?

No new filming is required for this service. We work with your existing videos and agree which content and localized deliverables are included.

Are there upfront costs?

No. ContentBroadcast offers localization and publishing with no upfront costs through a revenue-share business model.

How does revenue sharing work?

Instead of paying upfront, creators share an agreed percentage of revenue generated through the partnership. The percentage, revenue scope and payout terms are agreed before publishing.

Who owns and controls my Bilibili channel?

You do. The Bilibili channel belongs to you, and you retain ownership of your original content. ContentBroadcast manages the agreed channel operations on your behalf.

Can I work with you if my videos are already on Bilibili?

Yes. If you already have a Bilibili channel, we can help manage it, localize your videos, and grow your audience. If someone else has uploaded your videos, let us know so we can review the situation together.

How are earnings reported and paid?

Earnings are calculated using channel earnings reports provided directly by Bilibili. We use these reports to calculate your agreed revenue share and settle payouts monthly, based on the previous month’s earnings.

What happens if I end the partnership?

Your channel remains yours. Our MCN partnership ends, and we stop providing channel management, publishing, compliance support, and payout assistance. The termination process and settlement of any outstanding earnings follow our agreement.

Which channels and content types do you accept?

We welcome creators with meaningful content across a wide range of topics. Bilibili’s audience tends to be younger, so we review each channel for audience fit and suitability for publication on the platform.

What happens after I apply?

We contact you with an onboarding questionnaire to learn more about your channel and goals. Once we agree on the partnership terms and sign the contract, we help you create a Bilibili channel or work with your existing one and agree on a posting schedule. We then prepare and publish your videos according to the agreed review process, with monthly payouts based on the previous month’s earnings.